User Privacy Policy
This Privacy Policy explains how Shelby Win collects, uses and protects personal information when you use our online casino and sportsbook services in the United Kingdom. We take your privacy seriously and set out below the types of information we gather, how we use it, with whom we may share it, and the choices and rights available to you.
Types of data we collect
We collect information you provide directly and data that is generated when you use our services. This includes personal details, technical data and transactional records needed to operate your account and comply with regulatory checks.
Personal data
Personal data includes your name, date of birth, email address, postal address, telephone number, and copies of identity documents where required for verification (KYC). We collect this information to open and manage your account and to fulfil identity checks before withdrawals where applicable.
Technical data
Technical data covers device and browser information, IP address, device identifiers, operating system, and log data. We use this information to maintain the service, prevent fraud, diagnose issues and provide a secure connection - for example using industry-standard encryption such as 256-bit SSL.
Transactional data
This includes payment and transaction records, deposit and withdrawal history, bets and game play history, and customer support interactions. Transactional data is used for payment processing, dispute resolution, and to meet legal and responsible gambling obligations.
How we use your information
We use personal and technical data to operate your account, process payments, carry out identity and anti-fraud checks, provide customer support, and to send transactional messages. Subject to your preferences, we may also use data for marketing communications, promotions and to personalise your experience.
Data protection practices
We implement administrative, technical and physical measures to protect your information. Access to personal data is restricted to authorised staff and third-party service providers who need it to perform their services. We store data securely and review security practices regularly.
Cookies and tracking technologies
We use cookies, pixels and similar technologies to remember preferences, measure site usage, improve functionality and serve relevant content. You can manage cookie settings through your browser or in the site cookie centre. Analytics providers may also set cookies to help us understand site performance.
User rights
You have rights to access your personal data, request correction of inaccuracies, object to or restrict processing, request deletion where permitted, and withdraw consent to marketing. We will respond to valid requests in line with applicable data protection law.
Access, correction and deletion of data
To exercise your rights or request a copy of your data, contact us at [email protected]. We may need to verify your identity before fulfilling requests. In some cases we may retain certain information where required by law or to protect against fraud.
Information sharing and third parties
We share data with payment processors, identity verification and KYC providers, fraud prevention services, analytics and hosting providers, and regulatory authorities when required. All third parties are contractually bound to protect your data and use it only for the purposes we specify.
Privacy policy updates
We may update this policy from time to time. Material changes will be notified via the site or by email. Please review this page periodically to stay informed about how we handle your information.